Sathya Technosoft (I) Pvt. Ltd.: March 2015

Wednesday 18 March 2015

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Tuesday 17 March 2015

Simple Tips To Achieve SEO (Search Engine Optimization) Quickly

SEO or Search Engine Optimization is very important to categorise and rank your site for keywords relevant to your business.

It is the process of getting traffic from the “free,” “organic,” “editorial-which check to ensure relevancy and compliance with the engine’s editorial policy” or “natural” search results on search engines. Companies that do editorial review for Search Engine Optimization on Google, Bing, Yahoo, Ask etc. are : Leapforce, Lion Bridge, iSoftstone, Zerochaos, Appen Butler Hill.

Besides this robots do perform automated tasks to filter or detect unusual activities, unethical SEO practices, malwares etc.

Never be too late to start SEO for your site. Check the competition and plan a strategy for your site according to variables. Use Ahrefs, Majestic Site SEO, Open Site Explorer, Alexa for checking the SEO success factors of your competitors.

There are three important things to be considered while doing SEO for any website. Namely:

i) On-Page SEO

ii) Off-Page SEO

iii) Violations

On-page & Off-page SEO are like pros and cons of a coin and violations are guidelines to avoid penalization by search engines.

On Page Factors

1. Content with Quality, Keywords, Engagement, Freshness

2. HTML -Take care of Title Tag, Meta Tag, Header Data, Structured Data – Microformat, Microdata, RDFa

3. Architecture-Look Into Site Crawlability, Duplication/Cannonicalization, Site speed, Descriptive URL’s

Off Page Ranking Factors

1. Links - Take care of Link Building, Link Text/ Anchor Text, Number Of Links

2. Social Media & Ranking- Build Social Reputation, Improve Social Shares

3. Trust- Establish Authority, Identity, Search Rankings, History

4. Personalisation- Check To Have Content By Country, Locality, Mobile & Local Search Factors, Personal History, Social Connections

Violation Factors/ Search Spam Penalties

Avoid Thin Or Shallow Content, Ads or Top Heavy Layout, Keyword Stuffing, Hidden Text, Cloaking, Paid Links, Link Spam, Piracy / DMCA Takedowns